Meera was advised to invest in a high-risk global equity fund. The firm assessed her capacity for loss, explained the risks clearly and recorded that she understood and accepted them. The fund fell 25% in a year. She says the firm breached the Consumer Duty by failing to avoid foreseeable harm. Is she right?
PRIN 2A.2.8R requires a firm to avoid causing foreseeable harm, but PRIN 2A.2.13G says this does not mean a firm must prevent all harm: products can carry inherent risks that customers accept by choosing them, and the firm is not in breach where it reasonably believed the customer understood and accepted those risks. Meera's advice process covered capacity for loss and risk. The Duty applies across retail financial services, including investments, and it does not require guaranteed products.
Treating any investment loss as a Consumer Duty breach.
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